Sundae In Paris
A VINTAGE ICE-CREAMERY AND SODA SHOPPE
Launching a site for a vintage dessert shop in Paris, TX
2021
The Strategic Process
Client Consultation
Since this project involved launching a completely new site, I began by gaining an understanding of my client's brand vision.
Site Wireframes
The site architecture is fairly simple, consisting of a Homepage, Tasty Menu, and Contact Us page. Before arriving at the final product, I created a visual content map (wireframe) of the website.
Set KPIs
Once the brand vision was established, I focused on what measuring success would look like. The client wasn't ready to begin allowing online orders, so sucess for this site was driving visitors to the site from search engines and social media.
Execute Design
I created a Style Guide and design plan for the website. The progress is featured below.
The Website
HOMEPAGE
Menu Bar
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Simple design
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Prominently featured logo
Banner
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Vintage image of freshly scooped ice cream to set the tone of the website
Intro/About Copy
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Tagline "Here's the scoop" serves as a playful callback to the ice cream while giving users an intro to the brand
Vintage images
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Closing out the page with more vintage images of people enjoying freshly scooped ice cream to reinforce the brand voice
MENU PAGE
Banner
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Image of vintage sodas available for purchase
Menu​