1st Street Lofts
A QUAINT STAY IN THE HEART OF PARIS, TX
Revamping the site for a cozy lodging location in Paris, TX
2021
The Strategic Process
Audit Site Content
I began this project by auditing the existing site content. At the time, it only consisted of a homepage.
Site Architecture + Wireframes
Based on my audit and analysis findings, I architected and mapped out a site with 5 pages: Home, The Lofts, Rates, Contact Us, and About Paris, TX. At the time, users would book externally via Airbnb. This website served as a detailed dive into the lofts.
Competitive Analysis
I created a deck that analyzed similar lodging locations in comparable areas inside and out of Paris, TX.
Execute Design
I created a Style Guide and design plan for the website. The progress is featured below.
The Website
HOMEPAGE
Menu Bar
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Simple design
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Prominently featured logo
Banner + Booking Button
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Image of famous Culbertson fountain, located near the lodges
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"Book your stay" button for easy and quick access
Appeal of Staying in Paris, TX
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Tagline "Your private getaway in Paris, TX" appeals to visitors' desire for a cozy and relaxing experience
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Images that highlight the attractions in Paris, TX
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Vintage bike image: represents the hike and bike trails. Also supports the vintage feel of the lodges
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​Image of the 1920s themed lodge
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​Image of the Eiffel Tower replica located in Paris, TX
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ABOUT THE LOFTS PAGE
Banner
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"Make yourself at home" tagline to create cozy tone
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Image background of loft
Introductory Images
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Photos of loft interiors for visual interest and to establish a comfy, vintage feel
Loft Details
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At the time the site was created, there was only one loft available
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Iconography to quickly convey important features
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2 Bedrooms​
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2 Bathrooms
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Up to 5 guests
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Additional Images
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The image gallery expands when clicked
Book Your Stay Button
Image
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Acts as a page divider
Teaser of New Lofts Opening Soon
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Details of new lofts coming soon later in 2021
Book Your Stay Button
RATES PAGE
Image Banner
Lodging Rates​
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Rates of loft and descriptions
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Booking button